Every female entrepreneur has a story worth sharing, a brand worth building, and a voice that deserves to be heard.
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I know how overwhelming it can be to balance creativity, strategy, and connection in a world that can feel isolating. That’s why I created my brand—to help women like you find clarity, confidence, and community while building a business that truly reflects you.
MEET THE FOUNDER
Desiree Hayes
My journey began not just as a photographer, but as a mother after years of infertility and loss.
The moment I held my son through the gift of adoption, I knew I wanted to be fully present for every milestone. Leaving behind the corporate world, I embraced the opportunity to create a flexible, intentional lifestyle through photography.
What started as a creative side hustle quickly became a calling, but I soon realized that running a business meant adopting a CEO mindset. It wasn’t just about beautiful images; it was about intentionality, strategy, and serving my clients in a way that impacts their lives deeply.
Over the past five years, I’ve helped women craft powerful brand stories, using photography, videography, and mentorship to transform their businesses. Today,
I work with female entrepreneurs who want to show up authentically and connect with their audience.
CHECK OUT MY SERVICES →
Brunch & Crime Shows
When I’m not out trying new brunch spots, you can find me diving deep into crime shows. Yep, I have a serious love for analyzing the psychology behind serial killers and true crime. My husband? He’s the complete opposite, so this is my guilty pleasure during my alone time. Creepy? Maybe. Intriguing? Absolutely!
Frida Kahlo is My Spirit Muse
Bold, resilient, and unapologetically herself—Frida Kahlo is my artistic obsession. Her vibrant colors, florals, and fierce femininity inspire everything from my personal style to my creative work. I’m all about embracing the bold and the beautiful!
Marriage Mentor
My husband and I are passionate about helping couples navigate the beautiful (and sometimes bumpy) journey of marriage. Through our ministry, Viva Marriage, we create events that bring couples together, fostering connection, fun, and deeper relationships. Marriage is meant to be a lifelong adventure, and we love helping others thrive through it.
Christmas is a Two-Month Celebration
Growing up Puerto Rican means Christmas starts in November and doesn’t end until January! From Thanksgiving to Three Kings Day, I’m all about keeping the festive spirit alive for as long as possible. It’s my absolute favorite holiday, and the more Christmas lights, the better!
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